![]() In March, Kroger's Home Chef launched a food truck tour in Chicago, with plans to host events in 20 cities nationwide. The food truck events offer customers an in-person experience with cooking demos, free samples and a culinary team to answer any questions about the Home Chef service. Meal kit companies have a high churn rate, with many subscribers defecting to competitors or dropping the service altogether after just a few months.īlue Apron isn’t the first meal kit company to take inspiration from a U.S. The challenge, of course, is hanging on to those customers once they've signed up. One of the biggest challenges for meal kit companies is coming up with new and fresh recipe ideas that have widespread appeal, and tapping into well-known classics from major cities will pique the palates of customers who want to explore new flavors. It could boost interest in the subscription meal kit service and entice consumers to sign up for at least two months so that they can take advantage of each city’s offerings. recipe tour is one way to convert those curious consumers into subscribers. ![]() ![]() According to a Nielsen report, 14.3 million households purchased kits in the last six months of last year, up 3.8 million households from 2017.īlue Apron's U.S. The good news for Blue Apron and other meal kit makers is that nearly 100 million Americans still want to try meal kit services. ![]() Last week, Albertsons announced it was temporarily pulling its Plated meal kits from Boise store shelves. Competing meal kit service Chef’d shut down unexpectedly and then reopened as an in-store meal kit brand after True Foods acquired it. Blue Apron has been struggling recently. The meal kit pioneer posted a year-over-year loss in net revenue for 2018, primarily due to a loss in customers, and its stock price recently dipped below $1 per share.īut Blue Apron is not alone in its struggles, with a number of meal kit companies experiencing uncertainty in an industry that has been called unsustainable. ![]()
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